No growth-hacking fluff. Just what I'm actually seeing in accounts, and what to do about it.
Both start with the same question, but they answer it at very different depths. Here's exactly what you get from each, so you know which one you actually need.
CPA was double what the client wanted to pay, and the budget was going to the wrong product. The fix wasn't a bigger budget — it was rebuilding the offer.
Four quick calculators: what is X% of Y, X is what % of Y, percentage change, and reverse percentage.
Are your ads showing image extensions you don't recognise? Here's how to switch off the Google My Business photo licence.
A simple list of every call-to-action button option available for YouTube ads.
Fixating on one marketing channel, PPC included, is a stagnation strategy. Here's the mix that actually works.
"We're not appearing for any of our keywords, what are we even paying for?" Here's why that search doesn't mean what you think.
The rule of thumb I apply, and why you need enough impressions before a test result actually means anything.
Twelve years of freelancing, boiled down to where the work actually comes from.
A free Chrome extension for search volume, CPC and competition data across 16 major sites.