I offer two different kinds of audit, and I get asked fairly often what the actual difference is. Fair question — "audit" gets used loosely in this industry, so here's exactly what each one is.
This is a quick, one-to-two page top-level look at your account. I'm scanning for the obvious stuff: is spend going to the right places, is tracking roughly sane, are there any glaring structural issues. It's not exhaustive — it's meant to give us real talking points for a call, not a finished diagnosis.
Think of it as: "here's what jumps out, and here's roughly where I'd start looking." No obligation, no cost.
This is the detailed version — a complete diagnostic of your Google, Meta or LinkedIn Ads account. Structure, settings, spend allocation, quality/relevance scores, tracking accuracy, all of it. You get a full written report: what's wasting money, what's worth scaling, and a recovery roadmap.
It costs £500–£2,000 depending on account complexity, and it's a one-time engagement — you don't need to sign up for ongoing management to get one.
Start with the free one. If the talking points from that call suggest there's real money on the table, the full audit is where we quantify it properly and build the recovery plan. Most people don't need to skip straight to the paid version — the free audit is there specifically so you're not paying to find out whether it's worth paying.