I've spent 19+ years in Google Ads, working with small business owners, agencies and B2B/ecommerce brands to get a real return on paid search — not just more clicks.
I work as a strategic partner, not an order-taker. That means deep discovery before recommendations, co-creating solutions with you, and teaching you to think strategically about your own account — not just handing back a black box.
Sustainable systems beat fragile campaigns. I focus on compounding growth over quick wins, and document everything so the account doesn't fall apart if I'm not in it every day.
Sometimes the honest answer is "your offer is the problem, not your ads." I'll tell you that, even when it's not the most lucrative thing for me to say. I'd rather walk away from a poor-fit engagement than take money for work that won't move the needle.
A handful of high-impact changes beats twenty small ones. I set clear metrics before starting anything, and review ROI regularly — with you, not just for you.
Mostly B2B and ecommerce businesses, plus agencies who need a specialist to own the PPC channel on their client accounts. I keep a deliberately small client list so every account gets proper attention — strategic partnerships, not a portfolio I'm managing at arm's length.
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