Profitable Paid Search!

This is Lorcan Digital

Stop burning budget by following Google Strategist advice - they're there to make Google money, not you!

With over a decade of experience in creating and managing ppc campaigns on Google, Bing, Facebook and Linkedin I’ve learned that “best practice” doesn’t always mean it’s good for your business.

Your business is unique, and a one size fits all approach does not work. While ppc campaigns are pretty straightforward to set up (Google positively encourages you with free vouchers and Ads Express), however, it’s incredibly easy to burn through budget and see no or little return.

My mission is to empower business owners to take control of their paid search accounts. Understand Google Strategist “spin”, and understand which strategies will work for their business and not just boost Googles profits.


Industry Experience

  • Ecommerce  – small, medium & large retailers

Industry Experience

  • Online Booking & Lead Generation Businesses

Industry Experience

  • Travel & Leisure Industries

Industry Experience

  • Automotive Industry

Industry Experience

  • Not for Profit & Charity Sectors

Industry Experience

  • B2B Services

Brilliant Team

I only work with people I rate highly & meet my own high standards

Creative & Professional

Highly lateral in our thinking, there is no one size fits all solution.

Why Work with Me

I work in partnership with you. Treating your business as my own when it comes to understanding your goals and providing you with the best possible solutions to grow your business.


James Foote – Head of SEO – “Having worked with Lol for over 4 years I can confirm and personally vouch for her as a paid search professional. Her knowledge of PPC is vast and covers all levels – from small budget campaigns to larger resourced client portfolios. Her curiosity and mindset mirrors my own, always looking for better ways of doing your chosen vocation to ultimately benefit the client. I can not recommend Lol highly enough as a consummate professional, who just gets on with things and delivers results for clients.”

Emma Pearson – Commercial Program Lead – National Trust – “I’ve had the pleasure of working with Lol across a vast number of brands of varying sizes and across different sectors. Lols approached each one with huge amounts of gusto. Lol has always sort out the latest innovation, whether that’s testing new Adwords functionality, different ways of managing the campaigns or thinking outside of the box and recommending something new and innovative. If you’re looking for someone to set up, review or transform your paid search strategy I would have no problem (and have frequently) recommending Lol.”

My Process

  • 1. Review

    Where are you now and where to do you want to be

  • 2. Benchmark

    Set a benchmark of what you have achieved to date

  • 3. Target Setting

    Create a set of targets and Key Performance Indicators of where you want to get to and by when.

  • 4. Create a Strategy

    Plan out how we’re going to help you hit and exceed those targets

  • 5. Implementation

    Get the campaigns up and running, managing and optimising on an ongoing basis

  • 6. Report & Back to Step One

    Report back on performance, review against targets and back to step one.  Campaign management is a continuous cycle of planning, implementation, tweaking and reviewing.

Lorcan Digital

I help you make money & save money!