With over a decade of experience in creating and managing ppc campaigns on Google, Bing, Facebook and Linkedin I’ve learned that “best practice” doesn’t always mean it’s good for your business.
Your business is unique, and a one size fits all approach does not work. While ppc campaigns are pretty straightforward to set up (Google positively encourages you with free vouchers and Ads Express), however, it’s incredibly easy to burn through budget and see no or little return.
My mission is to empower business owners to take control of their paid search accounts. Understand Google Strategist “spin”, and understand which strategies will work for their business and not just boost Googles profits.