Google, Meta & LinkedIn Ads

Your paid ads deserve better.

Most businesses waste a chunk of their paid budget on stuff that doesn't work — often because the offer or landing page is the real problem, not the ads. I find it, fix it, and help you scale what does work.

Get Your Free Audit Book a Free Call

You'll work directly with me — no account handoffs. 19+ years in paid media · B2B & ecommerce specialist

19+

Years in Paid Ads

As recommended by people at

POLARIS National Trust Common Ground Beans Coffee Club

How I Work

Four phases. One outcome: Google Ads that actually make you money.

Phase 1: Diagnose

Every detail audited — settings, spend, quality scores, tracking. You get a full report of what's broken.

Phase 2: Engineer

A custom playbook built for your business. Structure, strategy, creative angles, measurement framework.

Phase 3: Optimize

Hands-on management. Regular strategy calls. Continuous testing. Proactive scaling based on real results.

Phase 4: Growth

You hit your profit targets. Accounts run predictably. I stay on as strategic partner, or hand off to your team.

Services

Everything you need to turn Google Ads into a predictable profit engine. See full details →

Full Account Audit

Complete diagnostic. Identifies waste, opportunities, and recovery potential. (Free top-level audit available first — see Services.)

£500–£2,000

Strategy Design

A custom playbook covering structure, bidding, creative, and measurement — the blueprint that works.

Campaign Management

Hands-on optimization, testing, scaling. Regular strategy calls included.

From £750/mo

Analytics & Tracking

Proper GA4 setup, conversion tracking, UTM structure. Can't optimize what you don't measure.

Offer & Landing Page

The usual conversion bottleneck. Audit and optimization of your core offer and landing page experience.

Competitor Intelligence

See what competitors are bidding on, their ad copy, and where the gaps are you can exploit.

AI Marketing Systems

For small businesses. Fix the foundations first, then use AI to amplify what's already working — not bolt it onto something broken.

What Clients Say

"Having worked with Lol for over 4 years on multiple full service clients throughout a variety of sectors spanning e-commerce to lead generation, with her owning the PPC channel as part of the strategy I can confirm and personally vouch for her as a paid search professional. Her knowledge of PPC is vast and covers all levels — from small budget campaigns to larger resourced client portfolios."

James Foote

SEO Director, POLARIS

"If you're looking for someone to set up, review or transform your paid search strategy I would have no problem (and have frequently) recommending Lol."

Emma Pearson

Commercial Lead, National Trust

Questions I Get Asked A Lot

What's the difference between the free audit and the paid audit?

The free audit is a quick, one-to-two page top-level look — enough for real talking points on a call. The paid Full Account Audit (£500–£2,000) is the detailed version: a complete written diagnostic covering structure, settings, spend, quality scores and tracking accuracy.

Am I locked into a contract?

No. Campaign management runs month-to-month, no long-term contracts.

What's the minimum ad spend?

Campaign management starts at £750/month for my fee. On top of that, ad spend is typically from £2K/month for Google and Meta. LinkedIn Ads needs a higher minimum — around £5,000/month — to run effectively.

Do you work with agencies, not just direct businesses?

Yes — I also work with agencies who need a specialist to own the PPC channel on client accounts, alongside direct B2B and ecommerce clients.