Search Advertising Services for Small Businesses
I work with independent businesses, to grow them online with Google and Facebook ads. It’s entirely possible to compete with the giants by working smarter – making your budget work harder and getting those sales and leads in at a cost that is profitable to you.
I’ve worked in the digital marketing space for over 20 years, across all marketing channels and understand the pain points small business owners face when it comes to achieving good ROAS.
You don’t just get a paid search specialist, I have in depth understanding of how all the channels work together, the importance of UX and the customer journey. These insights ensure that your campaigns have the best chance of giving you the best return on your investment.
Ways in which we can work together:
- One to one training on Google Ads
- Done for you Google Ads management
- Done for you Facebook management
- Looking to chat through your options
One to One Training on Google Ads
Whether you are starting from scratch with google ads, or been running it for a while, it can be difficult to keep on top of the latest functionality, find strategies that work and also know what else you can do with your account in order to make more sales & leads.
What does it include?
- A post booking questionnaire in order to make the course highly relevant
- A 2 hour zoom session which can be recorded if you wish
- Post course notes – these will be provided in a PDF format and cover in detail the principles that are covered in the course.
- 7 days post course support via email. If you have questions related to the course once it’s completed, I offer email support or we can jump on a quick call
How much will it cost?
Cost per 2 hour bespoke training session for up to 3 people = £400
What else do I need to know?
You will receive a questionnaire 10 days before the training which I will need back 5 days before the training so I can tailor the training exactly to your needs.
If we are training on an existing Google Ads account, I will need access to this and your google analytics account 5 days before the training to help me with crafting the course.
We will agree the main content of the course on our initial call – there is only so much you can fit into a 2 hour session and it is intensive, particularly if you are quite new to Google Ads.
Think this sounds right for you or would like to discuss it in more detail?

Done for you Google Ads Management
Google Ads management can be extremely time consuming, and if you’re not really sure what you’re doing, it’s easy to make expensive mistakes.
Take the guesswork and stress out of managing the account yourself, and let me do it for you.
What does it include?
Monthly management of your account will include things like:
- Reviewing and optimising: campaign settings, device/location/audience bid adjustments
- Ad copy testing and optimising
- Keyword management including: researching and adding new keyword, negative keyword management, reviewing keyword performance and optimising
- Shopping campaign and merchant feed management
- Remarketing
- Budget management
- Bid strategy testing
- Monthly reporting
- Strategic & seasonal planning
How much will it cost?
Cost for monthly management of Google Ads starts from £600 plus, an additional set up cost which will vary depending on the size of your account and how much work it requires to get it up to standard
In order to get most out of Google Ads, you will need a monthly ad spend of at least £1000.
What else do I need to know?
The account will always be yours – should we not continue to work together, you will be able to take full control of the account.
All ad spend will be paid directly to Google by you.
Budgets will be agreed up front and strictly adhered to.
You will receive a monthly report, annotated by me as to how the account is performing and why as well as the next steps for the month ahead.
We will have a monthly video call (or less frequently if you require) to run through the account and discuss ideas and strategies to improve performance even more.
I can work with your inhouse team and your web developer directly in order to smooth out any technical issues and ensure everything runs as smoothly as possible.
Any images and video will need to be supplied by you – there are some free resources that can be used but it is preferable to use your brands images.
Want to talk through your Google account management needs?

Done for you Facebook Ads
Monthly management of your account will include things like:
- Sales funnel focussed campaigns
- Reviewing and optimising campaign targeting
- Audience creation and refinement
- Ad copy testing and optimising including multi ad testing
- Remarketing
- Budget management
- Monthly reporting
- Strategic & seasonal planning
How much will it cost?
Cost for monthly management of Facebook Ads starts from £600 plus an additional set up cost which will vary depending on the size of your account and how much work it requires to get it up to standard
In order to get most out of Facebook Ads, you will need a monthly ad spend of at least £1000.
What else do I need to know?
The account will always be yours – should we not continue to work together, you will be able to take full control of the account.
All ad spend will be paid directly to Facebook by you.
Budgets will be agreed up front and strictly adhered to.
You will receive a monthly report, annotated by me as to how the account is performing and why as well as the next steps for the month ahead.
We will have a monthly zoom call (or less frequently if you require) to run through the account and discuss ideas and strategies to improve performance even more.
I can work with your inhouse team and your web developer directly in order to smooth out any technical issues and ensure everything runs as smoothly as possible.
Any images and video will need to be supplied by you – there are some free resources that can be used but it is preferable to use your brands images.
Ready to kick off your facebook ads journey?

What my clients say about me
I can not recommend Lol highly enough as a consummate professional, who just gets on with things and delivers results for clients as a key senior member of any project.
James Foote, Head of SEO - Voodoochilli Design
Lol has been a great addition to the team! Very knowledgeable, professional and has achieved great results for our clients. I would highly recommend Lol & looking forward to working with her again.
Sam Medlicott, PPC Team, Common Ground

Not sure what kind of help you’re looking for?
Don’t know whether Google Ads or Facebook Ads are right for you, or whether you should manage them yourself?
Book a call and we can chat through your short term and long term goals and how best I can help you achieve them.
You can also work with me on a trial basis with my 90 minute Google Account Review.