I’m a really strong believer in an holistic approach to marketing, with all the channels supporting each other. However, the power of paid search cannot be denied when it comes to get results quickly.
In order to get the best results, the more we know about your customers, the more we can refine the message and target your audiences.
Paid search is also great for mining for new customers – when you combine it with remarketing and current customer data, it becomes a very powerful tool for targeting potential customers at different stages of the conversion / sales cycle