* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

:root {
    /* Original palette — unchanged values, now with role-based aliases */
    --primary: #91afc4;
    --primary-dark: #7a94ad;
    --navy: #1a2a3a;
    --secondary: #ffeaea;
    --accent: #efef5b;
    --light-bg: #edf7ff;
    --dark: #1a2a3a;
    --gray: #8b95a5;
    --white: #ffffff;

    /* Role tokens */
    --ink: var(--navy);              /* headings, body text, borders */
    --slate: var(--gray);            /* muted/help text */
    --canvas: var(--white);          /* page background, level 0 */
    --surface: var(--light-bg);      /* card/nav background, level 1 */
    --cta: var(--accent);            /* single primary action color */
    --cta-text: var(--navy);
    --dark-surface: var(--navy);     /* inverted sections, level 3 */
    --blob-blue: var(--primary);
    --blob-pink: #ffb3b3;
    --blob-pink-soft: var(--secondary);

    /* Type */
    --font-serif: 'Hedvig Letters Serif', ui-serif, Georgia, Cambria, 'Times New Roman', Times, serif;
    --font-sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;

    /* Radius */
    --radius-pill: 9999px;
    --radius-card: 24px;

    /* Spacing (8px base) */
    --space-1: 8px;
    --space-2: 16px;
    --space-3: 24px;
    --space-4: 32px;
    --space-6: 48px;
    --space-8: 64px;
}

body {
    font-family: var(--font-sans);
    background: var(--canvas);
    color: var(--ink);
}

/* Gradient orbs — ambient blob decoration, blue + pink only, never on UI */
body::before,
body::after {
    content: '';
    position: fixed;
    pointer-events: none;
    z-index: -1;
}

body::before {
    top: -400px;
    right: -200px;
    width: 600px;
    height: 600px;
    background: radial-gradient(circle, rgba(145, 175, 196, 0.12) 0%, transparent 70%);
    border-radius: 50%;
    animation: float1 20s ease-in-out infinite;
}

body::after {
    bottom: -300px;
    left: -150px;
    width: 500px;
    height: 500px;
    background: radial-gradient(circle, rgba(255, 107, 157, 0.08) 0%, transparent 70%);
    border-radius: 50%;
    animation: float2 25s ease-in-out infinite;
}

@keyframes float1 {
    0%, 100% { transform: translate(0, 0); }
    50% { transform: translate(50px, -50px); }
}

@keyframes float2 {
    0%, 100% { transform: translate(0, 0); }
    50% { transform: translate(-30px, 50px); }
}

header {
    position: sticky;
    top: 0;
    z-index: 100;
    padding: 1.25rem 2rem;
}

nav {
    max-width: 1200px;
    margin: 0 auto;
    padding: 0.75rem 1.75rem;
    display: flex;
    justify-content: space-between;
    align-items: center;
    background: var(--surface);
    border-radius: var(--radius-pill);
}

.logo {
    font-family: var(--font-sans);
    font-size: 1.2rem;
    font-weight: 700;
    letter-spacing: -0.01em;
    color: var(--ink);
    text-decoration: none;
}

.nav-links {
    display: flex;
    gap: 2rem;
    align-items: center;
}

nav a {
    color: var(--ink);
    text-decoration: none;
    font-size: 0.95rem;
    font-weight: 500;
    position: relative;
    transition: opacity 0.2s;
}

nav a::before {
    content: '';
    position: absolute;
    bottom: -4px;
    left: 0;
    width: 0;
    height: 2px;
    background: var(--cta);
    border-radius: var(--radius-pill);
    transition: width 0.3s;
}

nav a:hover::before,
nav a.active::before {
    width: 100%;
}

.btn {
    display: inline-block;
    padding: 0.8rem 1.8rem;
    background: var(--cta);
    color: var(--cta-text);
    text-decoration: none;
    border-radius: var(--radius-pill);
    font-family: var(--font-sans);
    font-weight: 500;
    font-size: 0.9rem;
    border: none;
    cursor: pointer;
    transition: transform 0.2s ease, filter 0.2s ease;
}

.btn:hover {
    transform: scale(1.03);
    filter: brightness(0.96);
}

nav .btn {
    padding: 0.6rem 1.4rem;
}

.btn-secondary {
    background: var(--dark-surface);
    color: var(--white);
}

.btn-secondary:hover {
    filter: brightness(1.15);
}

section {
    position: relative;
    z-index: 1;
    padding: 5rem 2rem;
    max-width: 1200px;
    margin: 0 auto;
}

h1 {
    font-family: var(--font-serif);
    font-size: clamp(2.5rem, 8vw, 4rem);
    font-weight: 700;
    line-height: 1.1;
    letter-spacing: -0.01em;
    margin-bottom: 1.5rem;
    color: var(--ink);
}

h2 {
    font-family: var(--font-serif);
    font-size: clamp(1.8rem, 5vw, 2.8rem);
    font-weight: 700;
    line-height: 1.15;
    letter-spacing: -0.01em;
    margin-bottom: 1.5rem;
    color: var(--ink);
}

h3 {
    font-family: var(--font-sans);
    font-size: 1.3rem;
    font-weight: 600;
    margin-bottom: 1rem;
    color: var(--ink);
}

p {
    font-family: var(--font-sans);
    font-size: 1.05rem;
    line-height: 1.7;
    color: var(--slate);
}

.hero {
    padding: 6rem 2rem;
}

.hero.hero-small {
    padding: 4rem 2rem 2rem;
}

.headshot {
    width: 140px;
    height: 140px;
    border-radius: 50%;
    object-fit: cover;
    border: 3px solid var(--white);
    margin-bottom: 1.5rem;
}

.hero h1 {
    color: var(--ink);
    margin-bottom: 1.5rem;
}

.hero-subtitle {
    font-size: 1.2rem;
    color: var(--slate);
    margin-bottom: 2rem;
    line-height: 1.8;
    max-width: 600px;
}

.hero-visual {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 3rem;
    align-items: center;
    margin: 3rem 0;
}

.visual-element {
    background: var(--surface);
    height: 300px;
    border-radius: var(--radius-card);
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 4rem;
    animation: bounce 3s ease-in-out infinite;
}

@keyframes bounce {
    0%, 100% { transform: translateY(0); }
    50% { transform: translateY(-20px); }
}

.stats-row {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 2rem;
    margin: 3rem 0;
}

.stat-card {
    background: var(--surface);
    padding: 2rem;
    border-radius: var(--radius-card);
    text-align: center;
    transition: outline-color 0.2s;
    outline: 2px solid transparent;
    outline-offset: -2px;
    animation: slideUp 0.6s ease-out backwards;
}

.stat-card:nth-child(1) { animation-delay: 0.1s; }
.stat-card:nth-child(2) { animation-delay: 0.2s; }
.stat-card:nth-child(3) { animation-delay: 0.3s; }

.stat-card:hover {
    outline-color: var(--cta);
}

.stat-value {
    font-family: var(--font-serif);
    font-size: 2rem;
    font-weight: 700;
    color: var(--ink);
    margin-bottom: 0.5rem;
}

.stat-label {
    font-size: 0.85rem;
    text-transform: uppercase;
    letter-spacing: 1px;
    color: var(--slate);
}

.cta-group {
    display: flex;
    gap: 1rem;
    margin-top: 2rem;
}

.features-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
    gap: 2rem;
    margin-top: 3rem;
}

.feature-card {
    padding: 2.5rem;
    background: var(--surface);
    border-radius: var(--radius-card);
    outline: 2px solid transparent;
    outline-offset: -2px;
    transition: outline-color 0.3s;
    animation: slideUp 0.6s ease-out backwards;
}

.feature-card:nth-child(1) { animation-delay: 0.1s; }
.feature-card:nth-child(2) { animation-delay: 0.2s; }
.feature-card:nth-child(3) { animation-delay: 0.3s; }
.feature-card:nth-child(4) { animation-delay: 0.4s; }
.feature-card:nth-child(5) { animation-delay: 0.5s; }
.feature-card:nth-child(6) { animation-delay: 0.6s; }

.feature-card:hover {
    outline-color: var(--cta);
}

.feature-icon {
    font-size: 2.8rem;
    margin-bottom: 1rem;
    animation: bounce 3s ease-in-out infinite;
}

.service-icon-box {
    width: 56px;
    height: 56px;
    border-radius: 50%;
    background: var(--white);
    color: var(--ink);
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 1.25rem;
    transition: all 0.3s;
}

.service-icon-box svg {
    width: 28px;
    height: 28px;
}

.feature-card:hover .service-icon-box {
    background: var(--cta);
    color: var(--cta-text);
}

.feature-card:nth-child(1) .feature-icon { animation-delay: 0.1s; }
.feature-card:nth-child(2) .feature-icon { animation-delay: 0.3s; }
.feature-card:nth-child(3) .feature-icon { animation-delay: 0.5s; }
.feature-card:nth-child(4) .feature-icon { animation-delay: 0.7s; }
.feature-card:nth-child(5) .feature-icon { animation-delay: 0.9s; }
.feature-card:nth-child(6) .feature-icon { animation-delay: 1.1s; }

.feature-card .price-tag {
    display: inline-block;
    margin-top: 1rem;
    font-weight: 600;
    color: var(--ink);
    background: var(--white);
    padding: 0.3rem 0.9rem;
    border-radius: var(--radius-pill);
    font-size: 0.85rem;
}

.testimonials {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
    gap: 2rem;
    margin-top: 3rem;
}

.testimonial {
    padding: 2rem;
    background: var(--surface);
    border-radius: var(--radius-card);
    animation: slideUp 0.6s ease-out backwards;
}

.testimonial:nth-child(1) { animation-delay: 0.1s; }
.testimonial:nth-child(2) { animation-delay: 0.2s; }
.testimonial:nth-child(3) { animation-delay: 0.3s; }
.testimonial:nth-child(4) { animation-delay: 0.4s; }

.testimonial-text {
    font-family: var(--font-serif);
    font-style: normal;
    font-size: 1.05rem;
    color: var(--ink);
    margin-bottom: 1.5rem;
    line-height: 1.6;
}

.testimonial-author {
    font-weight: 600;
    color: var(--ink);
    margin-bottom: 0.25rem;
}

.testimonial-role {
    font-size: 0.85rem;
    color: var(--slate);
}

.timeline {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1.5rem;
    margin-top: 3rem;
    position: relative;
}

.timeline::before {
    content: '';
    position: absolute;
    top: 20px;
    left: 0;
    right: 0;
    height: 2px;
    background: var(--surface);
    z-index: 0;
}

.timeline-item {
    position: relative;
    z-index: 1;
    background: var(--surface);
    padding: 2rem;
    border-radius: var(--radius-card);
    animation: slideUp 0.6s ease-out backwards;
}

.timeline-item:nth-child(1) { animation-delay: 0.1s; }
.timeline-item:nth-child(2) { animation-delay: 0.2s; }
.timeline-item:nth-child(3) { animation-delay: 0.3s; }
.timeline-item:nth-child(4) { animation-delay: 0.4s; }

.timeline-dot {
    position: absolute;
    top: 0;
    left: 50%;
    transform: translate(-50%, -30px);
    width: 40px;
    height: 40px;
    background: var(--cta);
    border-radius: 50%;
    border: 3px solid var(--white);
}

.timeline-item h3 {
    margin-bottom: 0.8rem;
}

.pricing-cards {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin-top: 3rem;
}

.pricing-card {
    padding: 2.5rem;
    background: var(--surface);
    border-radius: var(--radius-card);
    outline: 2px solid transparent;
    outline-offset: -2px;
    transition: outline-color 0.3s;
    animation: slideUp 0.6s ease-out backwards;
    position: relative;
}

.pricing-card:nth-child(1) { animation-delay: 0.1s; }
.pricing-card:nth-child(2) { animation-delay: 0.2s; }
.pricing-card:nth-child(3) { animation-delay: 0.3s; }

.pricing-card:hover {
    outline-color: var(--cta);
}

.pricing-title {
    font-size: 1.3rem;
    font-weight: 600;
    margin-bottom: 0.5rem;
}

.pricing-value {
    font-family: var(--font-serif);
    font-size: 2.5rem;
    font-weight: 700;
    color: var(--ink);
    margin: 1rem 0;
}

.price-detail {
    font-size: 0.85rem;
    color: var(--slate);
    margin-bottom: 1.5rem;
}

.feature-list {
    list-style: none;
}

.feature-list li {
    padding: 0.5rem 0;
    color: var(--slate);
}

.feature-list li::before {
    content: '✨';
    margin-right: 0.75rem;
}

.final-cta {
    background: var(--dark-surface);
    color: var(--white);
    padding: 4rem 2rem;
    border-radius: var(--radius-card);
    text-align: center;
    margin: 3rem 0;
}

.final-cta h2 {
    color: white;
}

.final-cta p {
    color: rgba(255, 255, 255, 0.85);
    font-size: 1.1rem;
}

.final-cta .btn {
    margin-top: 1.5rem;
}

/* Bar charts (results comparisons) */
.chart-block {
    margin-top: 2.5rem;
    display: grid;
    gap: 2rem;
}

.chart-metric-label {
    font-weight: 600;
    color: var(--ink);
    margin-bottom: 0.75rem;
}

.chart-bar-row {
    display: grid;
    grid-template-columns: 84px 1fr 70px;
    align-items: center;
    gap: 0.75rem;
    margin-bottom: 0.6rem;
    font-size: 0.85rem;
    color: var(--slate);
}

.chart-bar-track {
    background: var(--surface);
    border-radius: var(--radius-pill);
    height: 14px;
    overflow: hidden;
}

.chart-bar-fill {
    height: 100%;
    border-radius: var(--radius-pill);
}

.chart-bar-old {
    background: var(--blob-pink);
}

.chart-bar-new {
    background: var(--primary);
}

.chart-bar-value {
    font-weight: 600;
    color: var(--ink);
    text-align: right;
}

.chart-legend {
    display: flex;
    gap: 1.5rem;
    margin-top: 0.5rem;
    font-size: 0.85rem;
    color: var(--slate);
}

.chart-legend span {
    display: inline-flex;
    align-items: center;
    gap: 0.4rem;
}

.chart-legend .dot {
    width: 10px;
    height: 10px;
    border-radius: 50%;
    display: inline-block;
}

/* Comparison table (consultant vs agency vs in-house) */
.compare-table-wrap {
    overflow-x: auto;
    margin-top: 3rem;
    border-radius: var(--radius-card);
    background: var(--surface);
}

table.compare-table {
    width: 100%;
    border-collapse: collapse;
    background: transparent;
    min-width: 640px;
}

table.compare-table th,
table.compare-table td {
    text-align: left;
    padding: 1rem 1.5rem;
    border-bottom: 1px solid rgba(26, 42, 58, 0.08);
    font-size: 0.95rem;
}

table.compare-table th {
    color: var(--ink);
    font-weight: 600;
}

table.compare-table td {
    color: var(--slate);
}

table.compare-table tr:last-child td {
    border-bottom: none;
}

table.compare-table td:first-child,
table.compare-table th:first-child {
    font-weight: 600;
    color: var(--ink);
}

.scenario-list {
    margin-top: 3rem;
    display: grid;
    gap: 1.5rem;
}

.scenario-card {
    background: var(--surface);
    border-radius: var(--radius-card);
    padding: 2rem;
}

.contact-grid {
    display: grid;
    grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
    gap: 2rem;
    margin-top: 2rem;
    align-items: start;
}

.contact-card {
    background: var(--surface);
    border-radius: var(--radius-card);
    padding: 2.5rem;
}

.contact-card p {
    margin-bottom: 1.5rem;
}

/* Top utility bar */
.topbar {
    background: var(--dark-surface);
    color: rgba(255, 255, 255, 0.75);
    font-size: 0.8rem;
    padding: 0.6rem 2rem;
}

.topbar-inner {
    max-width: 1200px;
    margin: 0 auto;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 1rem;
    flex-wrap: wrap;
}

.topbar a {
    color: white;
    text-decoration: none;
    font-weight: 600;
}

/* Eyebrow label — matches the Ditto small-caps label spec: ink, not accent */
.eyebrow {
    display: inline-flex;
    align-items: center;
    gap: 0.6rem;
    text-transform: uppercase;
    letter-spacing: 1.5px;
    font-size: 0.8rem;
    font-weight: 600;
    color: var(--ink);
    margin-bottom: 1rem;
}

.eyebrow::before {
    content: '';
    display: inline-block;
    width: 24px;
    height: 2px;
    background: var(--ink);
}

.accent-italic {
    font-style: italic;
    color: var(--primary);
}

/* Hero photo panel */
.hero-photo-wrap {
    position: relative;
}

.hero-photo {
    position: relative;
    z-index: 1;
    width: 100%;
    aspect-ratio: 4 / 5;
    object-fit: cover;
    border-radius: var(--radius-card);
}

.hero-stat-badge {
    position: absolute;
    z-index: 2;
    left: -1.5rem;
    bottom: -1.5rem;
    background: var(--surface);
    border-radius: var(--radius-card);
    padding: 1.25rem 1.5rem;
}

/* Decorative abstract blobs — blue/pink/yellow, decoration only, never on UI */
.decor-blob {
    position: absolute;
    z-index: 0;
    pointer-events: none;
    opacity: 0.45;
}

.decor-blob-hero {
    width: 340px;
    height: 340px;
    top: -70px;
    right: -70px;
}

.decor-blob-hero-alt {
    width: 220px;
    height: 220px;
    top: 120px;
    right: 260px;
    opacity: 0.3;
}

.decor-blob-about {
    width: 260px;
    height: 260px;
    top: -50px;
    left: -60px;
    z-index: -1;
}

.decor-blob-small {
    width: 180px;
    height: 180px;
    opacity: 0.8;
}

.decor-blob-small-alt {
    width: 120px;
    height: 120px;
    opacity: 0.5;
}

.hero-stat-badge .stat-value {
    font-size: 1.6rem;
    margin-bottom: 0.1rem;
}

.hero-stat-badge .stat-label {
    font-size: 0.75rem;
}

/* Credibility line under hero CTAs */
.credibility-line {
    display: flex;
    align-items: center;
    gap: 0.9rem;
    margin-top: 2rem;
}

.credibility-line img {
    width: 42px;
    height: 42px;
    border-radius: 50%;
    object-fit: cover;
    border: 2px solid var(--white);
}

.credibility-line strong {
    display: block;
    font-size: 0.9rem;
    color: var(--ink);
}

.credibility-line span {
    font-size: 0.8rem;
    color: var(--slate);
}

/* Marquee ticker */
.marquee {
    background: var(--dark-surface);
    overflow: hidden;
    padding: 1rem 0;
}

.marquee-track {
    display: flex;
    width: max-content;
    animation: marquee 30s linear infinite;
}

.marquee-track span {
    color: rgba(255, 255, 255, 0.85);
    font-weight: 500;
    letter-spacing: 0.5px;
    font-size: 0.95rem;
    padding: 0 1.5rem;
    white-space: nowrap;
}

.marquee-track span::after {
    content: '\2022';
    margin-left: 1.5rem;
    color: var(--cta);
}

@keyframes marquee {
    from { transform: translateX(0); }
    to { transform: translateX(-50%); }
}

/* Trust row */
.trust-row {
    margin-top: 2.5rem;
    padding-top: 2rem;
    border-top: 1px solid var(--surface);
}

.trust-row-label {
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 1px;
    color: var(--slate);
    margin-bottom: 1rem;
}

.trust-row-names {
    display: flex;
    flex-wrap: wrap;
    gap: 2rem 3rem;
    align-items: center;
}

.trust-row-names span {
    font-weight: 600;
    color: var(--slate);
    font-size: 1rem;
    letter-spacing: 0.3px;
}

/* FAQ accordion (native <details>) */
.faq-list {
    max-width: 760px;
    margin-top: 2.5rem;
    display: grid;
    gap: 1rem;
}

.faq-item {
    background: var(--surface);
    border-radius: var(--radius-card);
    padding: 0.5rem 1.75rem;
}

.faq-item summary {
    cursor: pointer;
    font-weight: 600;
    color: var(--ink);
    padding: 1.25rem 0;
    list-style: none;
}

.faq-item summary::-webkit-details-marker {
    display: none;
}

.faq-item summary::after {
    content: '+';
    float: right;
    color: var(--ink);
    font-weight: 700;
}

.faq-item[open] summary::after {
    content: '\2212';
}

.faq-item p {
    padding-bottom: 1.25rem;
}

/* Articles */
.article-meta {
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 1px;
    color: var(--ink);
    font-weight: 600;
    margin-bottom: 0.75rem;
}

.article-card h3 a {
    color: inherit;
    text-decoration: none;
}

.article-card h3 a:hover {
    text-decoration: underline;
}

.prose {
    max-width: 720px;
    margin-top: 2rem;
}

.prose p {
    margin-bottom: 1.5rem;
}

.prose h2 {
    font-size: 1.6rem;
    margin-top: 2.5rem;
}

.prose h3 {
    margin-top: 2rem;
}

footer {
    background: var(--dark-surface);
    color: white;
    padding: 2.5rem 2rem;
    text-align: center;
    margin-top: 3rem;
}

footer p {
    color: rgba(255, 255, 255, 0.7);
}

footer .footer-links {
    display: flex;
    justify-content: center;
    gap: 1.5rem;
    margin-bottom: 1rem;
    flex-wrap: wrap;
}

footer .footer-links a {
    color: rgba(255, 255, 255, 0.8);
    text-decoration: none;
    font-size: 0.9rem;
}

footer .footer-links a:hover {
    color: white;
}

@keyframes slideUp {
    from {
        opacity: 0;
        transform: translateY(40px);
    }
    to {
        opacity: 1;
        transform: translateY(0);
    }
}

@media (max-width: 768px) {
    header {
        padding: 1rem;
    }

    nav {
        flex-direction: column;
        gap: 1rem;
        border-radius: var(--radius-card);
    }

    .nav-links {
        flex-wrap: wrap;
        justify-content: center;
        gap: 1rem 1.5rem;
    }

    .hero-visual {
        grid-template-columns: 1fr;
    }

    .stats-row {
        grid-template-columns: 1fr;
    }

    .timeline {
        grid-template-columns: 1fr;
    }

    .timeline::before {
        display: none;
    }

    .cta-group {
        flex-direction: column;
    }

    .btn {
        width: 100%;
        text-align: center;
    }

    .topbar-inner {
        justify-content: center;
        text-align: center;
    }

    .hero-stat-badge {
        left: 1rem;
        bottom: 1rem;
    }

    .decor-blob-hero,
    .decor-blob-hero-alt,
    .decor-blob-about,
    .decor-blob-small-alt {
        display: none;
    }

    h1 {
        font-size: 2rem;
    }

    h2 {
        font-size: 1.5rem;
    }
}